DOCU STYLE?
WE FIND THE HEART
Target’s internal creative team relies on Cut Print Lock to “find the story” in their short documentary projects. This Cat & Jack project had the makings of a story from the outset, but needed skilled storytellers to find the right moments and make those land with maximum impact. We distilled hours of interviews with both Cat & Jack designers and a grateful parent to show just how meaningful inclusive design choices can be. We also tirelessly searched for the perfect music track with Target’s creatives, landing on a reflective piece that efficiently adds to the story while also layering in sophistication. The results speak for themselves: Cat & Jack Adaptive was a top performer on Instagram with unusually high engagement.
CASE STUDY
FOOD
The MOre you Eat
Cut Print Lock is a long-trusted partner of Target - working with their in-house Target Creative team as well as partner production companies and agencies. With so many successful projects under our belts, any creative partner tasked with making content for Target knows to call us for that “Target Look.”
THEN we DID it again!
This time our focus was on Target’s Pillowfort line of home accessories and how two designers made their product line sensory friendly.
Weaving together a sensitive family story, design specifications and a home makeover in 115 seconds is no small feat. But we crafted all the right beats and delivered branded content that served Targets’ goals to perfection.
YES AND
WE DO SO MUCH MORE
WE’VE GOT THE TARGET LOOK
IN THE BAG!
When it comes to Target, we’ve cut it all. Internal communications for the annual Fall National Meeting? Yup. Branding videos that explain all the good Target does in various communities? You betcha. What about Baby Sale? Drive Up? Holidays? Videos to grow customer awareness? That’s a quadruple-oh-yeah.
We’ve got the look, the storytelling chops to keep viewers entertained, and a network of “Target Look”-literate artists to help accomplish any goal.
