It’s TIME TO SOLVE
THE CASE
[study]
Every case starts with a good lead. Fortunately for us, we found two of them. In addition to being stellar stage and screen actors, superstar creators Melissa Becraft and Sarah Pribis have built online audiences around their respective dance and acting content. We knew we needed to script to their talents and we knew we wanted to have fun with the melodrama of the microdrama format that was stealing the scene. And that’s when Investigator Investigator was born, an Arrested Development meets Pink Panther style buddy comedy about a pair of beloved Broadway star best friends. Yeah, they’ve got trash bags full of Tonys, but what they really want to do…is detect.
FINDING A LEAD [or two]
FREE PEOPLE
INVESTIGATOR INVESTIGATOR
BRANDED SHORTFORM SERIES
The assignment?
We were approached by the agency, Creator Society, to develop, script, and produce a branded short series for the trendsetting clothing brand Free People.
So how did we pull it off? Well, this is where the mystery gets interesting…
A HARD-KNOCK LIFE
We knew we wanted to focus on the Sarah and Melissa’s life moonlighting as detectives and not on their Broadway careers, but that presented a challenge. How would we establish their status as bonafide stars? The solution: shooting and designing mock Broadway posters.
No A.I. used. The following is 100% human-made nonsense.
have a project in the works?
LET’s Party.
NEXT CASE STUDY
TEAMING UP WITH TIKTOK’S
MOST WANTED
We knew we needed a supporting cast that would be as exciting to social media audiences as our leads. So we turned to Sarah and Melissa’s network, casting TikTok star O’Neil Thomas and dancer extraordinaire Rachel Thomas (no relation!).