CREATOR SOCIETY
INVESTIGATOR INVESTIGATOR
BRANDED SHORT FORM SERIES
The assignment?
We were approached by the agency, Creator Society, to script, produce, and deliver a branded short form series featuring the clothing brand Free People. We’d been looking for an opportunity to enter the burgeoning microdrama space, so this felt like a perfect match.
But how did we pull it off? Well, this is where the mystery gets interesting…
It’s TIME TO SOLVE
THE CASE
[study]
Every case starts with a good lead. Fortunately, we found two. In addition to being stellar talents, superstar creators Melissa Becraft and Sarah Pribis have built online audiences around their respective dance and acting content. We knew we needed to develop a concept with their core audience expectations in mind. And that’s when Investigator Investigator was born — an Arrested Development meets Pink Panther style buddy comedy about a pair of beloved Broadway star best friends.
FINDING A LEAD [or two]
A HARD-KNOCK LIFE
We knew we wanted to focus on the characters’ lives moonlighting as detectives and not on their acting dreams, but that presented a challenge. How would we establish this quickly? The solution: shooting and designing mock Broadway posters.
No A.I. used. The following is 100% human-made nonsense.
DECODING
THE EPISODES
Sarah and Melissa have two distinct audiences and brand identities, so we wanted to bring each of their followers into the world of Investigator Investigator in an organic way. That gave us the idea to create TWO versions of the first episode — one from Sarah’s perspective, one from Melissa’s. This not only kept their followers and brand expectations in mind, but led to DOUBLE the video views, as viewers were enthusiastic to investigate the other side of the story.
EPISODE 2
EPISODE 3
THE FINAL TWIST
Not only were the episodes well-received across all platforms, but [dramatic music sting] the behind the scenes videos about making the branded series did GANGBUSTERS. We’re talking MILLIONS of unique views beyond the series reach.
TEAMING UP WITH TIKTOK’S
MOST WANTED
We knew we needed a supporting cast that would be as exciting to social media audiences as our leads. So we turned to Sarah and Melissa’s network, casting TikTok star O’Neil Thomas and dancer extraordinaire Rachel Thomas (no relation!).
MELISSA EPISODE 1
SARAH EPISODE 1
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